“Marching to the beat of a different drummer”.
Have you ever stopped to wonder what the different drummer sounds like?
Henry David Thoreau wrote…
“If a man loses pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured, or far away. ”
A brand becomes a brand when it hears it’s drummer.
Not the one their competition hears.
Not the one that other’s expect it to hear.
The one it was created to hear and for those who love to listen to the same.
As long as a brand tries to be something it is not, it will walk away from the very personality it was meant to express.
Be excited to hear what you hear.
Be invigorated to march to that beat.
There are masses of people who love that kind of music, and need you to lead the way.
Marching to the beat of a different drummer.
Step to the music you hear. However measured. However far away.
That is a brand that will be heard around the world.
Thanks for the reminder Mr. Thoreau.